Florida State College at Jacksonville

Program Marketing Campaign

The Problem

Enrollment numbers were down in 4 specific programs.

Video Interviews

Why did you choose this program?

Common Threads

Why did you choose FSCJ?

Brand mood & photography style

Close your eyes and imagine you...

The Solution

Created a user focused digital brand campaign and experience.

Digital Paid Ads

Facebook, Linkedin, Pandora, Instagram, Banner Ads

Digital Billboards

Created Community Awareness

On Campus Marketing

Also targeted students who may be looking to transfer to another college.

Video interviews incorporated into the web pages and shared on social media

Over 60K plays per video

The Results

An average 24% increase in applications.

Florida State College at Jacksonville (FSCJ) is a state college in Jacksonville, Florida. It is part of the Florida College System and one of several institutions in that system designated a "state college" as it offers a greater number of four-year bachelor's degrees than traditional two-year community colleges.

FSCJ was established in 1965 as a community college. In 2009, in recognition of a shortage of four-year colleges in the state, the Florida Legislature passed legislation creating the Florida College System, enabling some community colleges to become "state colleges", meaning they can offer more bachelor's degrees than traditional community colleges, but no graduate degree programs. FCCJ was one of the first community colleges to make the change

It has four major physical campuses and several additional centers located around the First Coast region and currently enrolls 52,000 students.