PROPERTY BROCHURE EXPERIENCE

How do you illustrate 450 shopping centers' demographics, competition and market research?

View. Print. Email.

Created a back-end shell that would populate the components from the mobile version.

CMS Requirements

Up to the minute easy updates.

Original Prototype Launched

As technology quickly changed, the user experience was improved and implemented into Regency's new brand.

450 properties nationwide

Art Directed center photography, managed budget & vendor relationships

Brand Campaign

The problem: Regency had no voice or brand message. As Creative Director, I selected and managed an agency out of Dallas, TX to rebrand Regency's messaging, tone, look and feel to bring that to life. Held virtual meetings to communicate the brand to Marketing Assistants located in 4 offices nationwide. Executed this campaign throughout all touch points: web, trade shows, email, direct mail, presentations, collateral and more.

Landing Pages

The problem: Agents didn't know how to communicate Regency's sustainability program.

The solution: As Creative Director I partnered with the Vice President of Sustainability, fielded questions from agents and brought in Addison, an agency out of NYC who specializes in sustainability communications. After the brochure was created I redesigned the web landing page to tie in at all touch points for the user.

Results: The greengenuity® brochure was the most downloaded item from Regency's website. Agents were armed with talking points and tools to successfully communicate to municipalities and retailers.

Video

Originally produced to inspire and improve morale among Senior Leadership during an economic down-turn. So well received it was distributed to investors to instill confidence and communicate Regency's resilience in the market.

Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in affluent and densely populated trade areas nationwide.